Can You Create A “Buyers Only” List?
Content is the royalty of establishing credibility, gaining trust and producing sales. It is KING, gets to wear the crown, sit on the throne, and rule the world. While it is still a good idea to send high quality content to your subscriber list, there is a much more lucrative list made up of customers who have no concern about content.
“What is this type of list?” you ask. - The “announcement list”. I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles. The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we’re going to revisit it.
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What Is An “Announcement” List?
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DEFINED: A list with the sole intention to inform when something new is ready for consumption, purchase or review. It announces “Come check this out, XYZ has just been released!” When you first think about this, you probably think, “Why would I even consider joining a list that is only a sales pitch and has no content?” Said that way, it really doesn’t appeal to me either. But we aren’t going to say it that way so How do you say it?…
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How About An Example “Announcement” List?
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When visiting my site you’ll find a great example of this. PLRSO stands for Private Label Rights Special Offers and the site was established solely for the intention of informing the subscribers whenever there are new Private Label Rights offers available for them to purchase.
That is ALL! They don’t get newsletters or blog posts or special reports or ezine articles. No content of any kind. Merely an announcement of a new product. So far, over 2,822 subscribers have chosen to buy many of the PLR offers “announced” to them.
And how, does it work! Here are some of the reasons…
1. Using an in-demand product (PLR) and allowing people to get ahead of the competition by learning about these new products FIRST by subscribing to the list
2. This is not an “announcement list”, it is the “Free PLR Club”. This changes perception immensely.
3. It has it’s own domain name, further adding to the perceived value and importance to those who join.
4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don’t want.
5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary “membership”.
And here’s the big twist that makes this idea of creating an “announcement” list a complete no-brainer…I allow my affiliates to “give away” no cost memberships to the PLRSO club! When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.
So, you may be thinking…
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What Kind Of “Announcement” List can I Build?
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There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…
* PLR List. You can swipe my idea and create a list of private label rights buyers.
* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.
* Industry News List. Become the “go to” guru who is on top of breaking news about your industry.
* Joint Venture List. A willing list of partners and affiliates who are anxious to promote anything you have to offer.
* Incentives List. You need a list of people who you offer “an incentive” to if they purchase an offer by someone else through YOUR affiliate link.
* Freebie List. Give away rebrandable content (articles, reports, videos, etc.) to the subscribers of this list to earn commissions.
As not all nine of these lists will be “buyers” initially, each of them can lead to buyers and income for you should you choose to do them. Content may be king, but there are a lot of other royalty out there too!